{"id":7610,"date":"2023-03-30T16:19:06","date_gmt":"2023-03-30T16:19:06","guid":{"rendered":"https:\/\/themexicopost.com\/?p=7610"},"modified":"2023-03-30T16:19:07","modified_gmt":"2023-03-30T16:19:07","slug":"pepsi-cambia-su-logotipo-por-primera-vez-en-14-anos","status":"publish","type":"post","link":"https:\/\/themexicopost.com\/?p=7610","title":{"rendered":"Pepsi cambia su logotipo por primera vez en 14 a\u00f1os"},"content":{"rendered":"\n<figure class=\"wp-block-pullquote\"><blockquote><p>La nueva imagen aparecer\u00e1 en las latas y botellas a partir del pr\u00f3ximo oto\u00f1o en Am\u00e9rica del Norte y desde 2024 en el resto del mundo.<\/p><\/blockquote><\/figure>\n\n\n\n<p class=\"has-drop-cap wp-block-paragraph\">La multinacional estadounidense PepsiCo anunci\u00f3 que su ic\u00f3nica bebida gaseosa cambiar\u00e1 de logotipo a nivel mundial por primera vez en 14 a\u00f1os con motivo del 125.\u00ba aniversario de la marca.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desde la empresa precisaron que empezar\u00e1n a usar la nueva imagen en sus botellas y latas a partir del pr\u00f3ximo oto\u00f1o en Am\u00e9rica del Norte y desde 2024 en el resto del mundo.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/themexicopost.com\/wp-content\/uploads\/2023\/03\/pepsi-2-1024x683.jpg\" alt=\"\" class=\"wp-image-7612\" srcset=\"https:\/\/themexicopost.com\/wp-content\/uploads\/2023\/03\/pepsi-2-1024x683.jpg 1024w, https:\/\/themexicopost.com\/wp-content\/uploads\/2023\/03\/pepsi-2-300x200.jpg 300w, https:\/\/themexicopost.com\/wp-content\/uploads\/2023\/03\/pepsi-2-768x512.jpg 768w, https:\/\/themexicopost.com\/wp-content\/uploads\/2023\/03\/pepsi-2-330x220.jpg 330w, https:\/\/themexicopost.com\/wp-content\/uploads\/2023\/03\/pepsi-2-420x280.jpg 420w, https:\/\/themexicopost.com\/wp-content\/uploads\/2023\/03\/pepsi-2-615x410.jpg 615w, https:\/\/themexicopost.com\/wp-content\/uploads\/2023\/03\/pepsi-2-860x573.jpg 860w, https:\/\/themexicopost.com\/wp-content\/uploads\/2023\/03\/pepsi-2.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora las letras del nuevo logo se sit\u00faan en el centro de un c\u00edrculo rojo, blanco y azul. Adem\u00e1s, PepsiCo opt\u00f3 por el negro y el azul oscuro como colores principales de sus envases, en vez del azul brillante. La misma gama se aplica a la l\u00ednea Pepsi Zero Sugar, con la que la compa\u00f1\u00eda busca sensibilizar contra el consumo excesivo de az\u00facar.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En el comunicado oficial se destaca, tambi\u00e9n, &#8220;el papel fundamental&#8221; que juega Pepsi en los esfuerzos de la empresa para conseguir los objetivos del llamado &#8220;envasado sostenible&#8221;. Concretamente, desde 2022 Pepsi procedi\u00f3 a usar el el pl\u00e1stico PET (tereftalato de polietileno), que se recicla al 100 %, en todas sus botellas de 20 onzas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nueva imagen aparecer\u00e1 en las latas y botellas a partir del pr\u00f3ximo oto\u00f1o en Am\u00e9rica del Norte y desde 2024 en el resto del mundo. La multinacional estadounidense PepsiCo anunci\u00f3 que su ic\u00f3nica bebida gaseosa cambiar\u00e1 de logotipo a nivel mundial por primera vez en 14 a\u00f1os con motivo del 125.\u00ba aniversario de la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7611,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80],"tags":[],"class_list":["post-7610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mundo"],"_links":{"self":[{"href":"https:\/\/themexicopost.com\/index.php?rest_route=\/wp\/v2\/posts\/7610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/themexicopost.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/themexicopost.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/themexicopost.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/themexicopost.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7610"}],"version-history":[{"count":1,"href":"https:\/\/themexicopost.com\/index.php?rest_route=\/wp\/v2\/posts\/7610\/revisions"}],"predecessor-version":[{"id":7613,"href":"https:\/\/themexicopost.com\/index.php?rest_route=\/wp\/v2\/posts\/7610\/revisions\/7613"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/themexicopost.com\/index.php?rest_route=\/wp\/v2\/media\/7611"}],"wp:attachment":[{"href":"https:\/\/themexicopost.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/themexicopost.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/themexicopost.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}